Wordle, Spelling Bee, The Mini: a behind-the-scenes insight into what games mean for the New York Times
It's strange to think that for a moment in 2022, the New York Times, one of the most prestigious and respected news brands on the planet, became a global media story itself - for buying a game. Wordle wasn't just any game though. Created by programmer Josh Wardle to amuse his partner, it was - and still is - a phenomenon; a deceptively simple word-spotting puzzle with an insanely compelling and sharable design.
Jonathan Knight: We don't give out team sizes, specifically, but it's a good size operation and in many ways it is like a games studio: we have engineers and product designers, we have data analytics support and I have a group of producers keeping us all on track.
Jonathan Knight: It's interesting. It's a long tradition. The first crossword puzzle ran in the NYT in 1942, and obviously it was during a tough news cycle. The decision to run the puzzle during the war was controversial - there's a famous memo [about it] hanging on the wall at the Times building. The decision at the time, which I think is the same today, is that games should be part of the offering but ultimately a diversion from the news: come for the news, stay for the games.
A lot of players develop almost a para-social relationship with your puzzle makers - people often try to guess Josh Wardle's mood from the words he uses - the same with Joel Fagliano's clues in the Mini Crossword. Is that something you're aware of? That human connection?
France Dernières Nouvelles, France Actualités
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