Sienna Santer has become a popular YouTube influencer, recognized around campus with 265,000 subscribers on YouTube.
On YouTube, creators with 1,000 subscribers and 4,000 watch hours are eligible to apply for YouTube's Partner Program and earn money from ads placed on videos by Google, called AdSense. How much a creator earns per video depends on views, watch time, and viewer demographics."My channel has helped me deal with things a lot earlier than some of my friends and helped me a lot with money-management skills," she said.
"I also choose my title very carefully, and put a lot of effort into making an aesthetically pleasing thumbnail," she said."I know the power of thumbnails because I would often click on videos to watch simply because I liked their thumbnail."Besides ads placed by Google, the second major way YouTube creators earn money is by promoting products through sponsored brand integrations.
"All sponsorships I do are usually 60 to 120-second integrations" in a YouTube video, she said."The only one that wasn't was a special video with Google which was to promote their Pixel 3, and that was a 3-minute whole video integration. They had a lot more say over that than a typical brand."
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