Call of Duty’s impact on gaming is indisputable. The franchise remains one of the biggest in the world.
About 20 years ago as a budding video game critic, I made one of the biggest miscalculations possible in the field: I thought “Call of Duty” had no future.
“Call of Duty” released for PC platforms on Oct. 29, 2003, an ambitious video game made by a team of 27 people that aimed to mimic the feeling of boots-on-the-ground infantry action. Today, more than 3,000 people work on Call of Duty, a franchise with eye-popping earning power; last year’s “Modern Warfare II” pulled in more than $1 billion in revenue in 10 days.
“There are so many different genres, so many different platform dynamics to consider,” Faries said in an interview with The Washington Post. “It’s all going to come down to amazing gameplay, that’s the core of the experience. But it also shapes how we think expansively about where we show up, and how do we partner with different verticals across different entertainment mediums so it’s really seeping into a bigger, broader conversation.
Gaming subcultures and businesses raced to keep up. “Modern Warfare” inspired a 14-year-old Atlanta boy named Keshav Bhat to start, an online business covering Call of Duty news he created with a friend in June 2011 - an early example of a website and social media account dedicated to news around a single game franchise. Bhat said gaming news sites didn’t provide enough speedy coverage and he wanted to fill that need.
The series continued following the “Modern Warfare” template of selling new content like maps and modes in separate packages. It played with setting, using the Vietnam War and a fantasy sci-fi future as backdrops for narrative, and it kept selling.
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