Facebook's executives are still experiencing a crisis of public trust. Here's how they could have managed it, suggests Roger McNamee.
There's a case study that business schools use as an example of how companies can manage a crisis of public trust. It involves Johnson & Johnson, the pharmaceutical giant, and how the company reacted after seven people died from ingesting cyanide-laced Tylenol in 1982.
McNamee claimed on the podcast to have predicted early on that the Facebook platform could be used for ill, including in misinformation campaigns. In the run-up to the 2016 presidential election, he had noticed memes that were denigrating presidential hopeful Hillary Clinton, which disturbed. McNamee said he tried to warn Facebook, but he wasn't effective in getting the message across.
"I thought Facebook could convert a potential disaster into a winning situation by opening up to the investigators and working with the people who used the product to understand what had happened," he noted in the podcast interview."For three months, I begged them to do this and I realized they were never going to take it seriously."
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