People are 'demanding that e-commerce actually come to the real estate market and transform the transaction,' Richard Barton says. 'So Zillow 2.0 is about revolutionizing that transaction.'
, arguing in August that it doesn't fully understand the "massive" risks of buying and selling houses.
, spurred by its home-flipping segment Zillow Offers. Revenue checked in at $745.2 million, up 117% compared with the same quarter last year., has so far transacted on about 2,500 homes overall, "which actually is not that many units, but the revenues are big," Barton said., said Zillow has come to understand that the act of buying a house is "the hub of a series of really big, important and potentially profitable transactions.
Barton said he envisions a situation "where you're standing in a Zillow Offers house that we own. You've been there 15 times. You've let yourself in with the Zillow app."
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