YouTube is in advanced talks to buy the NFL Sunday Ticket package for $2.5 billion annually, according to Ken Belson and Benjamin Mullin of The New York Times. A deal could be announced as soon as tomorrow.
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But now, YouTube TV appears to be a prospective successor to DIRECTV, which once credited the growth of its satellite company to the sports rights package.to buy the NFL Sunday Ticket package for $2.5 billion annually after 28 years on DIRECTV, according to Ken Belson and Benjamin Mullin of The New York Times. A deal could be announced as soon as tomorrow.
Despite cord-cutting and a shift to streaming services, live sports have been a tentpole for TV distributors. Increasingly fragmented audiences mean advertisers are willing to pay a premium to have their ads on platforms where audiences cannot skip them, like live sports.
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