YouTube is teaming with MrBeast, the platform’s biggest creator, to push the pricey NFL Sunday Ticket out-of-market games package for the 2023 season. MrBeast (real name: Jimmy Donaldson) on …
MrBeast on Friday kicked off a characteristically over-the-top challenge for fans. From Aug. 25 through Sunday, Aug. 27, more than 1,000 QR codes will be hidden within select YouTube videos on both MrBeast’s official YouTube channel and within select 2022 NFL highlights on the official NFL YouTube channel.
The first person who is able to find and scan all of the QR codes in the videos will be eligible to win a Sunday Ticket subscription for the upcoming season. In addition, YouTube will award “The Ultimate Sunday Golden Ticket” prize to one lucky winner, randomly selected from the pool of fans who complete MrBeast’s NFL Sunday Ticket Scavenger Hunt: an all-inclusive weekend trip to Super Bowl LVIII in Las Vegas.
Sunday Ticket, available in various prices and bundles on YouTube and through YouTube TV, includes all out-of-market Sunday afternoon regular-season NFL games broadcast on Fox and CBS. This year, Sunday Ticket kicks off on Sept. 10. Google last year wrested rights to Sunday Ticket from longtime holder DirecTV. Under the seven-year pact, the internet giant
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