Alphabet says early results are promising.
According to Google, YouTube’s Shorts is generating 30 billion daily views, which is four times that of last year’s., but that was below analyst expectations. The video-sharing site says it also witnessed a drop in direct response ads, such as app-install campaigns.last year, hoping to lure creators into using its platform.
YouTube announced in August that it would pay creators making popular videos up to $10,000 per month. The company, at the time, considered it an alternate way to ads of paying creators while the company fleshed out a long-term, scalable monetization program for them.
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