Alphabet Inc.’s YouTube is raising prices for the National Football League’s Sunday Ticket games after dropping $14 billion on rights to the sports package....
is raising prices for the National Football League’s Sunday Ticket games after dropping $14 billion on rights to the sports package.
Fans who subscribe to YouTube TV will pay $349 to access games not otherwise airing in their local TV market, up from the $300 per season charged by DirecTV, the previous rights holder, the company said Tuesday in a statement. A stand-alone option that doesn’t include YouTube TV, an online bundle of more than 100 live channels that resembles cable TV, will cost $449., starting with the coming season, becoming the latest technology company to snag a piece of America’s most-watched sport.
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