For years, automakers focused on using autonomous technology for “robotaxis,” akin to a shared Uber. A GM announcement this week shows that’s changing.
to $12,000 later this month. The Tesla technology cannot drive a car by itself, but Musk has repeatedly promised that Teslas equipped with the add-on will one day be able to do so. By contrast, making money on robocabs “is definitely a job for patient automakers or tech companies,” says Ramsey—“one filled with a lot of operational challenges and costs.” To wit, MuskGM is not the only automaker thinking differently about autonomy.
Unlike Tesla’s Autopilot, Volvo says, Ride Pilot will be able to navigate highways without driver supervision, which means “you can eat, you can watch a movie, you can read a book” behind the wheel, according to Martin Kristensson, the head of mobility and autonomous driving at Volvo Cars.
“The easiest way to actually make money from autonomy is to offer it as a feature for the consumer market.”Personalization—and not sharing—seems the name of the carmaking game. BMW hasa color-changing paint that might allow customers to change the look of their vehicle on a whim.
“We do see a trend in that drivers will spend more time in the car and more time driving, whether it's because the car will drive itself or because maybe you're parked and waiting for your EV to charge,” says Kristensson, the Volvo executive. For that reason, the automaker also announced Wednesday that it would begin to offer the YouTube app on the consoles of some cars.
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