The number of people buying alcohol to take home rose 27% during the week ending April 11, compared to a year ago, Nielsen says.
"Weekly trends for beer continue to display tremendous growth," said Williams, noting that for the week ending May 10, sales were stronger than average. That suggests the Memorial Day weekend could yield"a massive week of off-premise sales," he said.
Amid all the"societal uncertainty," said Budweiser vice president Monica Rustgi,"we’ve noticed consumers gravitating to larger brands with consistent quality credentials that they know and trust.” "We believe some of that is people were going out less so they were getting more in less frequent trips, opting for 24, 30 and 36-packs of big trusted brands," said Adam Collins, chief communications officer for Molson Coors."We have seen a lot of that movement particularly in Miller Lite, Coors Light and Blue Moon."
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