Big-name directors. Real storylines with professional actors. Welcome to yachting's new short movies.
uses the stanzas of “I Wish You Time,” by the German poet Ellie Michler, as its backbone. It is set on the 100-foot yacht and follows a multigenerational family gathered on board. It gained more than two million views following its official launch in Venice last year, with versions in both Italian and English.
Italian director William9 knew he had a tough project on his hands. How do you sell a product without visually showing every room and standout feature? His answer: Ignore them and focus on the people using the boat. “We tried to tell a story of a simple family on their yacht—which represents their home on the sea,” he told. “We also had the advantage of working on an amazing yacht and a beautiful natural environment.” He thought those features would tell their own visual stories.
Artistic license to make movies without product hype comes via a collaboration between shipyard executives like Azimut’s Paola Vitelli and directors like Gabriele Muccino . The Italian backdrops are stunning and Muccino, who uses the love story to propel the narrative, concludes the film with the Magellano—a small explorer yacht that would make sense for the young couple if they want to sail into the sunset.
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