Y-Brush's '10-second toothbrush' arrives in the US
. Unlike a traditional toothbrush, the Y-Brush features a mouthguard-shaped head with 35,000 nylon bristles designed to clean all your teeth simultaneously. Rather than moving the brush around your mouth for two minutes, you position one side of your mouth inside the Y-Brush, turn on the device and then gently chew on the brush head while rotating it around your teeth. Once you’re done with one set of teeth, you repeat the process on the other half.
Y-Brush doesn’t promise better cleaning performance so much as claiming you’ll do a better job of taking care of your teeth with its products. Since most adults spend about 45 seconds to a minute brushing when they go clean their teeth, most traditional and electric toothbrushes aren’t as effective as they could be if people spent the two minutes they’re supposed to commit to maintaining their pearly whites.
At $80 for the base NylonStart model, which doesn’t include a timer setting , the Y-Brush is more expensive than your average electric toothbrush. Popular models likewill set you back about $50 – though you’ll curse Philips for its pricey and proprietary brush heads.
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