Elon Musk said Sunday he plans to change the logo of Twitter to an 'X' marking what would be the latest big change since he bought the social media platform last year.
NEW YORK -- Elon Musk said Sunday that he plans to change the logo of Twitter to an"X" from the famous blue bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year.
The change isn't surprising given Musk's long history with the name"X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that"buying Twitter is an accelerant to creating X, the everything app." Yaccarino wrote on Twitter that X would be"the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities."The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
The higher tweet-viewing threshold is part of an $8-per-month subscription service that Musk rolled out earlier this year in an attempt to boost Twitter revenue. Revenue has dropped sharply since Musk took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
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