WWE also has a big rights deal with Hulu set to expire this year.
WWE is looking to boost its sponsorship revenue as it returns to live events and aims to expand its programming.It might make sense for WWE to broaden its partnership with NBCUniversal's Peacock, according to a longtime advisor in the media rights industry.Chief Brand Officer and TV Personality of WWE, Stephanie McMahon delivers her keynote address at the opening of Sports Matters in conjunction with All That Matters 2016 in Singapore on September 14, 2016.
WWE made more than $10 million in sponsorship fees alone for last month's marquee Wrestlemania 38, executive Stephanie McMahon said last week. That was a record for the two-day event held at AT&T Stadium in Dallas. WWE's sponsorship partners include, DoorDash, Rocket Mortgage and Rihanna's Fenty Beauty cosmetics line, said McMahon, who is also the daughter of longtime CEO Vince McMahon.
While WWE lags behind UFC in overall popularity, its fans are the most likely to notice sponsors, according to sponsorship consulting firm IEG. Sixty-seven percent of WWE's fans are more likely to consume brands associated with the company, according to IEG's research, which used data from polling outfit YouGov. That's ahead of the 55% average for the group of the 11 biggest sports leagues, including the NFL, which is by far the most popular sports organization in the United States.
But he also noted WWE might not be the "right fit for the most affluent categories or top tier brands."WWE's place in the streaming world
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