WWE should have done a quick Google search before filing a trademark application to rename one of its wrestlers
Assuming WWE scraps plans to use the full Gunther Stark name, this story should blow over relatively quickly. Nothing about Walter’s on-screen persona has evoked fascism in the past. Imperium is just three guys who are going to beat the crap out of you. But as WWE moves towards a more character-driven NXT , it isn’t out of the question that Hahn, Barthel and Aichner could be asked to toe a fine line.
But I promise this isn’t as drastic as it seems. I’m not leaving SI, just slightly shifting my role. Instead of writing Hot Clicks every day, I’ll be the writer for SI’s newly reimagined flagship newsletter. You can . From pretty much the time I started writing Clicks, I’ve wanted to distribute it as a newsletter. For a bunch of boring technical reasons , that wasn’t easy to pull off.
I’ll take next week to get the hang of the new newsletter format before it officially launches on Jan. 31. You can sign up to receive it directly in your inbox by , but it’ll also be published as an article right here on SI.com if you’d prefer to read it that way. I’m excited for this change of direction and I hope you’ll come along with me.
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