'Children are not ‘little adults’ and the approaches that may ‘work’ for adults, such as weight-loss goals, are not appropriate for children most of the time.'
, their president and CEO Mindy Grossman stated that Kurbo’s creation and release was a part of WW’s broader pivot to overall wellness, something that they feel “is really a responsibility for us to help families and help change the trajectory of what’s happening in the world.” And in response to a critical tweet inquiring whether this app could instill an unhealthy relationship with food in kids,“A totally fair question.
It’s a statistic that’s harrowing and would be hard to believe, if it didn’t hit so close to home for me. CEO Mindy Grossman states that Kurbo is a “simple and fun” way to monitor food and track your weight. But it was learning to monitor food and track my weight that helped fuel my eating disorder. It may not have directly caused it, but it helped me entrench disordered eating as my normative behavior. I learned to track food and measure it against an external judge, rather than trust my own body to tell me when I was hungry.
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