WSJ News Exclusive | Inside Under Armour’s Sales Scramble: ‘Pulling Forward Every Quarter’

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WSJ News Exclusive | Inside Under Armour’s Sales Scramble: ‘Pulling Forward Every Quarter’
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Former Under Armour executives say they scrambled to meet sales targets, borrowing business from future quarters to mask slowing demand in 2016

Former Under Armour Inc. executives said they scrambled to meet aggressive sales targets, borrowing business from future quarters to mask slowing demand in 2016 for the company’s athletic apparel.

The athletic gear maker, whose accounting is under federal investigation, leaned on retailers to take products early and redirected goods intended for the company’s factory stores to off-price chains to book sales in the final days of a quarter, according to former executives in sales, logistics, merchandising and finance.

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