Seizing on the popularity of online sports betting, Molson Coors is teaming up with DraftKings and will allow consumers to place a free bet on what its Super Bowl commercial will feature
Molson Coors Beverage Co.
is seizing on the popularity of online sports betting to generate buzz during Super Bowl LVII, as the maker of Coors Light and Miller LiteThe Chicago-based company had long been kept out of the Super Bowl because rival Anheuser-Busch InBev NV had exclusive rights to beto be featured during the game, which it gave up last year.
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