Walt Disney is taking a less-is-more approach to selling commercials on the ad-supported version of its Disney+ streaming service that is set to launch later this year
Total ad load to be limited to four minutes an hour; preschool children won’t see any ads
The launch of Disney+ has brought a bit of magic to a company whose stock had taken a nosedive after the coronavirus shut down theme parks and movie theaters. WSJ explains how Disney’s streaming platform has become a top competitor in an already crowded field. Photo illustration: Jacob Reynolds/WSJ
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