WSJ News Exclusive | Coming Soon: Theaters Go Back to the Future With $2 Retro Blockbusters

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WSJ News Exclusive | Coming Soon: Theaters Go Back to the Future With $2 Retro Blockbusters
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With coronavirus lockdowns easing but few new movies to show, some cinemas plan to reopen with classics including 'Jaws,' 'Back to the Future' and 'Psycho'

For such older titles, studios are planning to take as little as 30% of ticket revenue, according to people familiar with the matter, a discount from the typical 50-50 split on new films, which have production and marketing budgets that studios need to recoup.

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