The impact of the Hollywood writers strike was felt as major television networks began their annual week of sales presentations to advertisers on Monday, with news personalities like Willie Geist and Stephanie Ruhle left to hawk comedies and dramas for NBC Universal.
Fox declined to announce a fall television schedule on Monday, citing uncertainties created by the strike.
The network sales presentations, known as upfronts because TV executives use them to convince advertisers to lock in commercial spending months in advance, are major events on the television schedule. They opened with turmoil; writers picketed in front of Radio City Music Hall where NBC previewed programming it hoped viewers would be able to see.
Lazarus came to the stage following a song-and-dance routine by an animated bear, Ted, voiced by creator Seth MacFarlane. Following two movies, the "Ted" character is set to begin a series on the Peacock streaming network. Entertainers and creators Amy Poehler, Dick Wolf and Simon Cowell each spoke in taped messages, which NBC said were recorded before the strike began.
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