WPP’s dysfunction discount is now too slim LiamWardProud
WPP said on March 1 its revenue excluding pass-through costs declined 0.4 percent in like-for-like terms in 2018. Analysts had on average been expecting a 0.6 percent fall, according to company-compiled consensus forecasts as reported by Credit Suisse.
The London-based ad agency expects like-for-like revenue excluding pass-through costs to fall by between 1.5 and 2 percent in 2019. Barclays analysts said that the consensus forecast was for a 1.8 percent fall.
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