Users accused the WWF UK of 'greenwashing' and harming endangered animals through their conservation-focused NFT drop.
on its website that it wouldn’t continue a project designed to fund conservation work through non-fungible token sales.
The launch was originally slated to occur on February 3. The NFTs represented 13 endangered animal species such as the giant panda, Galapagos penguin and cross river gorilla. The collection included about 7,900 NFTs, which corresponded to the actual number of living members of each species in the wild.
However, the UK’s WWF pulled the mint early after experiencing immense user backlash. Some on Discord accused the WWF of “greenwashing this project with half truths about side chains,” citing theOthers on Twitter said, “Even if this particular arrangement was eco-friendly , you’re still contributing to the widespread adoption of NFT use which is literally killing the planet and the animals you’re purporting to protect.
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