Take a look at this year's MostInfluentialCMOS:
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So what is influence? We define it as the impact a CMO’s actions and words have on their organization internally as well as externally in their industry and in the world more broadly. That of course includes corporate brand perception, but also marketing and advertising efforts, trends, financial performance and overall conversational and societal impact. Forbes
The 2021 ranking also has quite a few newcomers—or at least CMOs who weren’t on last year’s list. Of the 50 featured this year, 30 were not in the 2020 ranking.
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