The vegan actor and cannabis-reform activist is now pushing plant-based spirits.
US actor Woody Harrelson attends the 94th Oscars at the Dolby Theatre in Hollywood, California on March 27, 2022. Photographer: Angela Weiss/AFP/Getty Images , Photographer: Angela Weiss/AFP/Getty Images
His motivation is similar to the one that deterred him from eating meat so many years ago. “When you’re drinking, let’s face it: You can’t turn that on its head and call it healthy,” Harrelson admits. “But I would say there’s a way for it to be a little less unhealthy. So that’s what this is about.” “The wifey and I drank half a bottle of it, and the next day we felt literally no downside,” says Harrelson. “That’s pretty unusual. My interest was piqued right away.”
The products do a manageable job selling themselves. Harmony gin is a 90-proof spirit offering a crisp, concise blast of coriander atop a velvety base built of organic corn. Origen, by comparison, is only 84-proof; distilled from organic wheat, it nods only slightly to its herbal roots. “If I try and talk a meat eater into eating plants, that’s not an easy conversation—they can’t believe how stupid I am,” he says with a hearty laugh. “But to talk to a person who drinks—in this case, vodka or gin—into trying something that could be a little bit not as bad for them, people are interested in that. I’ve been noticing a nice response to that.”
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