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The Indiana Fever of the Women’s National Basketball Association recently published a long report touting the team’s amazing success and notes it has become one of the most popular teams in the league, but somehow forgot to mention Caitlin Clark — the only reason for that success — even one time.thrillingly notes the “1,000 percent” rise in merchandise sales, the team’s 800 million online video views, and the fact that it led the league in TV viewership.
Furthermore, the Fever added that single-game sales records have been smashed and sales in the team store are up more than 1,000 percent.“The Fever hold the top spots in the League in social media engagement, video views, followers gained, and total followers and since April, the Fever have had more than 800M video views across platforms,” the report explained. “The team is ranked first among teams in the WNBA, NBA, NFL, NHL, or MLB in video consumption in that span.
The main difference between the Fever’s humdrum numbers from 2022 and 2023 and the huge uptick in popularity for this, the 2024 season, is not because the Fever as a whole suddenly became popular by a crazy, accidental roll of the dice. It was because Caitlin Clark came to town.” because everywhere she goes with the Fever in tow, WNBA teams enjoy monstrous attendance, numbers that they have never, ever seen in the WNBA’s nearly thirty-year history.
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