Streaming adoption has laid the foundation for Southeast Asia to emerge as Spotify's fastest-growing region
The Southeast Asia country is home to"trigger cities" and fuels Spotify's Pop Indo Hub.
The world listens to 66 million minutes of music by artists from Indonesia each day on average, Spotify data shows. And the country is "home to a number of music streaming , Spotify's spokesman for Asia-Pacific. Overall, Indonesia's $41.2 million ranked as the 35th-largest music market in 2018, with 0.2% of global revenue, and 37th in streaming revenue, with under 0.2% of the global total.
With Indonesian stars like DJ Dipha Barus and R&B singer NIKI — who has opened in the region for Halsey and Taylor Swift — paving the way, Indonesian music, some of which is sung in English, has become so popular outside of its home country that Spotify created the Against that backdrop, some international music labels, including Universal Music Group, are signing more local acts.
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