Wineries that want to stay viable and connected to their customers during the coronavirus pandemic are harnessing platforms such as Facebook Live to offer virtual wine experiences.
Both Maryland and Georgia are seeing large spikes in confirmed cases.
Actor George Webber, dressed in period clothing as “The Count” Agoston Haraszthy — the founder of Buena Vista in 1857 — takes online viewers back in time, broadcasting several days a week inside the oldest wine cave dug in the state and offering a “virtual tasting." At Bouchaine, a premier producer of estate chardonnay and pinot noir in Napa’s Carneros region, a virtual online experience that had been in the planning for months was launched in mid-March at a crucial time. Those who want to take part in the tasting program order a winemaker tasting kit, which is delivered to their home. Bouchaine’s host leads the virtual tasting with a view of scenic rolling vineyards in the background.
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