House of Illuminati director Billy Coull addressed controversy surrounding his 'Willy Wonka's Experience' event, which misled consumers by using AI-generated marketing.
The man behind the failed "Willy Wonka's Experience" event in Glasgow, Scotland, which attracted criticism for its AI-generated advertisements, recently broke his silence about the controversy. Facing international ridicule over the venture, House of Illuminati director Billy Coull took the blame for the event's marketing and execution last week.
The event's website promised "captivating live performances featuring charming characters singing original catchy tunes," – but those were not included. "Marvel at extraordinary props, oversized lollipops, and a paradise of sweet treats," the website described. "This event guarantees an immersive and delightful entertainment experience suitable for aged 3+ years old." Instead, Glaswegian parents were forced to wait over an hour to enter the event.
Come with me, and you'll be, in a bare industrial location," another joked. Parents who wasted their money at the event were less amused. "Underwhelming was an understatement. Embarrassing doesn’t even cut it. I paid for Willy Wonka and got Billy Bonkers," an aggravated mother wrote in a Facebook post. "The actual experience took two minutes to walk though because there was nothing there.
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