Indie films are struggling to build buzz at a time when older audiences are wary of returning to cinemas
,” starring Kristen Stewart as Princess Diana, and Paul Thomas Anderson’s coming-of-age film “Licorice Pizza” — try to figure out how to build buzz at a time when release patterns are being upended. Yet studio executives are feeling considerably better about the current crop of art-house films than they were in 2020, a year in which Oscar contenders “Nomadland” and “Mank” barely surfaced on audiences’ radars.
“We’ve figured out a way to make it work, but the burst is much wider,” says Quinn. Adds Bunnell: “You have to try new things and see what works.” Another loss for the indie community is the Arclight Hollywood, which abruptly closed in April. Traditionally, the same four theaters – Arclight Hollywood and the Landmark in Los Angeles, and AMC’s Lincoln Square and either the IFC Center or the Angelika in New York – would kick off a non-commercial movie’s platform run.
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