Companies using artificial intelligence might just find it’s not the magic bullet they were hoping for
Anyone who has visited a Canadian supermarket lately—which is to say, most of us—may have been distracted from their fury over price gouging to take note of a small but telling shift in the deployment of employees in chains like Loblaws or Metro. As the grocery giants expand their self-serve check-out kiosks, cashiers may be displaced, but they don’t necessarily lose their jobs due to another pandemic-related trend—a sharp increase in grocery e-commerce.
The reason? Almost all jobs are actually a grab bag of discrete tasks—some complex, others mundane. Like generations of previous technologies, AI applications are still more likely to replace specific tasks than entire jobs.
Cohen, whose research centres on the way shifting tasks affect organizations, relates the story of a tech startup, the focus of a case study. The firm, she explains, was aiming to market HR consulting at financial institutions, and its founders wanted to begin by building a database of bank directors and senior executives. To do so, they used web-scraping software designed to automatically find and collect data from online financial disclosure documents issued by banks.
These fine-grain findings—coupled with the explosion of often hilarious examples about how ChatGPT and other LLMs make preposterous mistakes or hallucinate, such as concocting entirely fake scientific journal articles in response to prompts—run up against the dystopian narrative about how AI is going to clearcut jobs from sectors as diverse as coding and customer service.
As it happens, HR professionals know the AI story, warts and all, better than many other executives. For several years now, managers tasked with recruiting or hiring have been able to draw on a growing set of AI-based systems that can perform tasks like sifting through hundreds or thousands of online applications to separate—or so the theory goes—the wheat from the chaff. There are many variations on the theme.
France Dernières Nouvelles, France Actualités
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