'Why You Should Focus on Value and Not on Busy Work' by masonpelt business businessstrategy
Over the last two years, many people have felt pressure to do something. Governments made decisions, some helpful and some counter-productive because doing nothing felt untenable.
Questions about SEO came mostly from people who expected it to be less expensive than other marketing channels. And while you can dip your toe into SEO for a lower cost than, say, running television ads, it’s likely no business results will be driven from that testing of the waters. The businesses I spoke with often found another marketer or firm willing to “try” and do something. And struggling businesses would add signs to incentivize social media shares or build Google maps citations.
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