Walmart shoppers will be seeing more bright-red 'Rollback' signs as inflation bites. The temporary price reductions are the chain's version of a sale — and are as much a marketing tool as they are a cost-saving opportunity for consumers.
New York Expect to see more bright-red"Rollback" signs at Walmart stores as inflation bites, the company said Thursday.
Rollbacks, or temporary price reductions on an item, are Walmart's version of a sale. Walmart decides which products to drop prices on based on factors like discounts it receives from suppliers or excess inventory.Walmart had more products on rollbacks last quarter compared to the previous one — and the the company will continue adding them to highlight value prices for shoppers.
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