Why Women Are Rejecting the Term "Anti-Aging"

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Why Women Are Rejecting the Term "Anti-Aging"
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Why do marketers depict older men as virile, yet silver? Why do they conversely treat a woman over 40 as past her prime?

I love a good protest. Stand against the ongoing war in the Middle East? Hand me a sign. March against the fossil fuel industry's refusal to acknowledge climate change? Let me rustle up some bail money and join you. These are human-created problems, and only human ingenuity can solve them.

However, when the Romans arrived, they eradicated pagan, female-centric religions — and with them, the image of the crone as a symbol of wisdom and healing. The great goddess hasn't left: modern women can see her shadow in the Catholic veneration of Mary. However, even the Church defines the divine feminine by her virginity, not her worldly experience.

Hey, I get it. Growing older means getting closer to death, kindly stopping for thee. I don't like thinking about my mortality, either. But if fear of the Grim Reaper is really the only reason people gripe about aging, why do marketers depict older men as virile, yet silver? Why do they conversely treat a woman over 40 as past her prime?

We need to pressure marketers and the media to depict women in a more realistic light — at all ages. As much as anyone, I like the possibilities inherent in a blank canvas. I don't, however, want to hang one on my living room wall. Give me paintings with lines, with shapes, with colorful forms. In the same way, the face and body belonging to someone who has lived a good life are works of art.

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