Williams has a notable history in categories outside of F1 and its large WilliamsEsports operation is the latest example:
Who can forget its entry in the British Touring Car Championship in the late 1990s, with the team central to the boom years of Super Touring.
With seven full-time staff, including an operations manager, team manager, press officer and broadcast producer, it’s a serious operation. “For us to achieve our objective of always engaging with our demographic, to have any credibility or any lasting impact in the space, we can't talk to you for just three months and then go quiet.”
“That's brought real-world motorsport engineering methodology. And the science of how it works; it's all exactly the same as what happens in the real world, like 99% of it is the same. It’s only the very last bit, when a guy gets in a real car and drives it round, compared to just being on the screen, that is different. Everything before it is the same.
Williams Esports is not just about the element of competition, though, as it puts in a lot of effort to raise awareness of both the sim racing and F1 engineering worlds, too. The underlying driving force of the team has been about raising awareness and engagement with a new audience, which will then hopefully follow through to the F1 team.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Williams opted against continuing F1 2022 development when P10 looked certainWilliams opted against extending the development of its 2022 Formula 1 car when it looked certain to finish last in the constructors’ championship, shifting focus to 2023.
Lire la suite »
Williams opted against continuing F1 2022 development when P10 looked certainWilliams opted against extending the development of its 2022 Formula 1 car when it looked certain to finish last in the constructors’ championship, shifting focus to 2023.
Lire la suite »
Why 18-inch F1 tyres hindered McLaren's 2022 progressNew McLaren team principal Andrea Stella admits that the Woking outfit struggled more than rivals to adapt to new Pirelli Formula 1 tyres that were introduced for the 2022 season.
Lire la suite »
Why 18-inch F1 tyres hindered McLaren's 2022 progressNew McLaren team principal Andrea Stella admits that the Woking squad struggled more than its rivals to adapt to the new Pirelli Formula 1 tyres that were introduced for 2022.
Lire la suite »
Man Utd doubts about Gakpo revealed as 'double threat' pushed Liverpool to repeat £50m formulaA report from The Athletic has revealed why Man Utd decided against moving for Cody Gakpo before the forward completed his transfer to Liverpool.
Lire la suite »