White Castle is widely thought of as the 1st fast-food hamburger chain in the U.S. So why hasn’t it become a fast-food giant? Watch the full video here:
Burger King arrived on the scene. White Castle laid the groundwork for those chains, and it played a key role in making the hamburger synonymous with American cuisine.
Throughout its nearly 100-year history, White Castle has been opposed to franchising its business, a mechanism that fueled other fast-food companies' growth. "But you have to give up control and you have to give up the ownership of the customer and the ownership of the team member," she said. "And that's just not something that we have ever really been interested in doing."
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