Why Times Square Billboards Are Going Dark

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Why Times Square Billboards Are Going Dark
France Dernières Nouvelles,France Actualités
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More than 100 million LED pixels, each representing $1,000 dollars of annual economic impact from Times Square alone, will be turned off.

and a member of BIG, said, “It’s going to be very emotional to see such a vibrant place empty and dark. I want everybody to understand that we have to do something. I want the politicians to support us. We’re not asking for much, we just want some help to come back and run again.

“It is no secret that this pandemic has created unprecedented vulnerabilities for restaurants, retailers, and small business entrepreneurs, deepening existing inequities not only in New York but across the country,” said Tim Tompkins, President of the Times Square Alliance. “The black-out is both a caution and a call to action to ensure that steps are taken so that the lights don’t go dark for millions.

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