Think TikTok is just for silly dances? Gen Z’s favorite social media app is actually a hotbed of beauty trends worth trying—no matter your age. Here, 6 makeup phenomena to consider and how to master them.
, I felt like TikTok was a place where young kids went to do dances,” said Katie Jane Hughes, 38, a New York makeup artist, of the popular social media app. “Then I started to see the beauty community migrating over and I thought it would be my next progression.” In a mere six months, Ms. Hughes’s account, which features speedy tutorials packed with pro tips and tricks she’s learned while working in the fashion industry, has amassed over 124,000 followers and 1.1 million likes.
TikTok has no shortage of viral dance clips or cat videos. But the addictive app, which launched in the U.S. in 2018 and has over 1 billion users, has become a go-to for beauty content, from honest product reviews to confounding cosmetic challenges such as applying 100 layers of foundation. It’s also a hotbed of beauty trends and easy-to-follow beauty how-tos.
France Dernières Nouvelles, France Actualités
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