Why the Whole Bowl Is Secretly Brooklyn’s Most Exciting New Restaurant

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Why the Whole Bowl Is Secretly Brooklyn’s Most Exciting New Restaurant
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A Portland native explains why the Whole Bowl is Brooklyn’s most thrilling new restaurant

The bowl. Photo: Megan Paetzhold You have to admire truth in advertising. The Portland, Oregon–based restaurant chain the Whole Bowl became locally famous for selling — you guessed it — a bowl of food. And this week, the Whole Bowl expanded to Williamsburg. At first, the news struck Grub Street as a development that was … fine? It’s a bowl of healthy food, right? Is this really a big deal?

To a native Portlander, like Grub Street photo editor Megan Paetzhold, the answer is a resounding: YES. This is, you see, no mere bowl. It it something more. It is something worth a 30-minute detour. It is a Very Big Deal.Okay. What is this? What is this? This is a bowl, in the simplest terms, and basically it’s just rice with a bunch of delicious shit on top.It’s a rice bowl with salsa, red and black beans, olives, cheese, cilantro, sour cream, avocado. They can veganize it by taking out the sour cream and cheese, which sounds like a bummer to me, but is very nice of them to offer.Kind of, yeah, but I haven’t told you about the sauce. The sauce is what makes it. The sauce is fire.

And you’re sure you had nothing to do with its arrival here? You’re not, like, a Whole Bowl silent partner? No. It just happened. But if I were a vision-board person, I would have put a bowl on mine. Manifest.

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