'A triangle in a world of squares'
Famous logo redesigns are guaranteed to get the internet riled up, but when that logo belongs to a beloved chocolate brand, prepare for carnage . The news that Toblerone is set to change its iconic mountain logo has got people talking this week, but it probably isn't as big a deal as it sounds.
With Toblerone's production moving from Switzerland to Slovakia, the brand has announced it will be removing the likeness of the Swiss Matterhorn mountain thanks to strict rules surrounding authentic"Swissness". But are we really going to forget Toblerone's roots? While Toblerone hasn't yet revealed the new design, it has announced that its new packaging"introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic.
He also believes consumers are unlikely to forget about the brand's Swiss provenance:"The risks associated with the change are low: after 114 years, Toblerone will remain symbolically Swiss in the minds of consumers, even when the provenance of the product itself is a little more international." Indeed, Toblerone has been leaning away from national iconography and more towards its own distinctive geometry lately. It's mostTime will tell whether Toblerone is planning another comprehensive rebrand, or simply a subtle update to its mountain icon. The real question, of course, is whether the new logo will still feature Toblerone's
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