'Why the Apple/NFL Super Bowl Deal Matters to New Hollywood and Sports Viewing' by davidjdeal apple nfl
that Apple Music has replaced Pepsi to become the new partner for the Super Bowl Halftime Show, beginning with Super Bowl LVII, which will be played on Sunday, February 12, 2023. Terms of the deal were not disclosed. But reportedly the NFLThe news is another example of a New Hollywood streaming business expanding into the lucrative live sports market. Apple has already made deals to broadcast Major League Baseball and Major Leaguebroadcasts the NFL's Thursday Night Football.
. Apple is also reportedly in talks with the NFL for the rights to a package of Sunday football games. Consider the cost of being a Super Bowl Halftime Show to be a down payment for what Apple really wants: broadcastingNFL games.Apple has good motivation to compete with Amazon, which became the first streaming service to hold exclusive rights to a package of NFL games, in a deal to broadcast Thursday Night Football .
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