Why tech's giants aren't rushing to clone Twitter

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Why tech's giants aren't rushing to clone Twitter
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Many users are looking for an alternative to Twitter. Here's why tech's biggest firms don't want to build one.

. Its social media focus these days is on YouTube, where the major thrust right now is expanding YouTube Shorts, its rival to TikTok.actually comes the closest to having an alternative to Twitter, at least for certain types of conversations, since it owns LinkedIn. But LinkedIn's business focus has allowed the service to operate with way fewer thorny moderation challenges than Twitter has faced, and it's hard to imagine Microsoft seeing any upside in taking on Twitter-scale problems.

, and CEO Mark Zuckerberg is concentrating on building a metaverse — rebuilding Twitter would simply be a distraction.Twitter's annual revenue last year was on the order of $5 billion. That's a small fraction of Meta's $118 billion, Microsoft's $200 billion and Google parent Alphabet's $250 billion.

"We are absolutely looking at any and all freeing up of budgets," Nextdoor CEO Sarah Friar said earlier this month on a conference call with reporters.

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