Why startups should begin by doing things that don't scale, and how to know when to switch to things that do. Presented by Cisco.
Freddie Blackett had the idea for Patch Plants after he was looking for a better way to keep his houseplants alive on the balcony of his girlfriend's apartment.Before startups commit time and resources to things that scale, the story of a popular urban-gardening startup in London shows why they should focus first on things that don't.
"If you don't have enough data to actually get statistically significant results, don't look at the data at all," Athill said. "Just look at qualitative data and make your decision based on experience, advice, and intuition," Start with an extremely specific focus When Athill joined as the fourth member in 2017, the Patch team not only grew and delivered every plant it sold, it would also raise brand awareness by ringing buzzers and slipping fliers under every door in selected buildings.
"We would never consider doing anything like that now, but it was an excellent way to get going," Athill said. Once there is enough data to identify statistically significant trends , the next task is to set specific targets for each role at the company.
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