Why Sony’s Bungie Buy Is a Cautious but Necessary Move

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Why Sony’s Bungie Buy Is a Cautious but Necessary Move
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Sony’s Bungie Buy Is a Cautious but Necessary Move

, which was known for exclusive PlayStation series “Resistance” and “Ratchet & Clank” before 2018’s “Marvel’s Spider-Man" released to critical acclaim and vast sales, leading SIE to finally bring the studio into the fold.

Bungie has yet to release anything on its own post-”Halo” other than continued updates and expansions to “Destiny 2.” While it never partnered with SIE in a second-party capacity prior to the impending acquisition, this isn’t comparable to the moves Microsoft or Take-Two has made. PlayStation has been Sony’s lifeline amid the pandemic, as its film and music businesses have had to contend with the ramifications of lockdowns that turned theatrical films and concerts into complicated affairs.

several months in the making and was driven by SIE’s desire push into live-service gaming, an area it’s had no real first- or second-party involvement in.with Firewalk Studios, a team coincidentally comprised of ex-Bungie developers, to make a yet-to-be-announced original multiplayer IP that will help PlayStation expand into live-service gaming. Such titles rely on in-game purchases for revenue in tandem with individual game sales or entirely without if they’re free-to-play games.

In-game purchases accounted for less than a third of Sony’s entire gaming operation in Q3 2021; at big publishers like Activision Blizzard or Electronic Arts, they

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