It's all about explaining why he spent so much on Qualtrics and why he thinks this acquisition is a game-changer for SAP.
He's reminding his people why he spent $8 billion cash to buy Utah software company,McDermott recently outlined the virtues of the deal just asThese days SAP CEO Bill McDermott signs his emails."XO, Bill," he tells Business Insider.
"We talk about the digital board room. We look at the business of SAP. We run the whole company on one single instance of SAP HANA. So one database, one ERP system for the whole company," he says, referring to SAP big -data database, HANA, and its world-famous financial software known as enterprise resource management software.
And very satisfied customers"spend three times more money with you than those that are satisfied," McDermott says. Yet, when McDermott and Smith announced their Sunday-night deal, the first question an analyst asked on the call was:"why did you spend $8 billion on a company we've never heard of?," Smith remembers.
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