'Why Product Enablement And Customer Enablement Must Cross Paths' business businessstrategy
Is customer onboarding a continuous process? Do you need to personalize it? Realistically, after your organization launches a product or completes the project it’s working on, the focus shifts to a new product or project.
How much information does a team member have about the new product or project? This continuous onboarding is what makes product enablement and customer enablement necessary.covers a wide area of an organization’s methods and processes; one area that is, however, outstanding is the organizational culture. If your company’s organizational culture is not flexible, you may encounter resistance from your employees, if you attempt to transform certain aspects of your processes digitally.
The fundamental difference between product and sales enablement is that any employee can undergo the process. Product enablement must not be the same for every employee, any information an employee has must be specific to the department. Most often, SaaS and B2B organizations that run the subscription models require customer enablement. On the other hand, many B2C products don’t need education and follow-up information.
Instead of focusing on the assets employees need for onboarding for new products, customer enablement concentrates on customer needs. The aim is to help consumers get the best value out of your product or service.
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