Why PayPal may be considering a mega-deal for Pinterest

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Why PayPal may be considering a mega-deal for Pinterest
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This is why PayPal would consider a mega-deal for Pinterest

PayPal Holdings Inc.’s quest to become a “super-app” may be kicking into a new gear following reports that the company has held acquisition talks with Pinterest Inc.

A possible deal for Pinterest PINS, +13.33%, which was first reported Wednesday by Bloomberg News, could give PayPal more opportunities to expand, analysts say, into areas like social media and advertising. For the most part, analysts seemed more enthusiastic about the potential combination than PayPal investors were, with Barclays’ Ramsey El-Assal noting that, through the purchase of Pinterest, PayPal could get its merchants to move their catalogs onto that platform as a means of reaching new customers. PayPal could also use Pinterest’s “high-traffic shopping tools” to attract new merchants, he said.

Bloomberg reported that the companies have discussed a possible takeout price of $70 a share for Pinterest, though Sebastian suggested that PayPal might have to pay more than that. Even with Wednesday’s rally, Pinterest shares are down 12% since the company fell far short of user-growth expectations with its last earnings report in July.

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