Panera is upping its breakfast game
In recent years, fast food and fast casual restaurants have built up their breakfast offerings. Now, with healthier menu items, better coffee and tech designed to maximize speed, Panera thinks it's in a good position to compete. Earlier this month, Panera started serving breakfast wraps: an indulgent maple bacon egg and cheese, a healthier chicken, egg and avocado, and vegetarian egg white, spinach and feta. It also started serving cold brew coffee.
But it's not the only restaurant trying to get more customers at breakfast — a meal restaurants have started paying closer attention to in recent years. McDonald's added a new breakfast sandwich to its menu for the first times in five years in the fall."It's very competitive out there at breakfast," said CEO Stephen Easterbrook at the time."We're still losing a little share ... it continues to be a battleground.
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