New VIP+ Analysis: The legacy publisher will help the sports-focused site fast-track subscription growth and boost its podcasts’ reach.
But the way The Athletic did end its M&A journey speaks to what its co-founders Alex Mather and Adam Hansmann hope to eventually grow their subscription sports site into.
For example, the fact that The Athletic pursued a deal with the NYT, a large legacy publisher with a robust subscriber base, rather than an advertising-focused digital publisher like Axios, suggests how Mather and Hansmann view fast-tracking paid sub growth as one of their main goals. Additionally, The Athletic pursing a deal with the NYT over one with a sports betting operator like DraftKings suggests that the sports publisher was focused on finding a M&A partner that could boost the growth of its editorial products like its podcasts in the long-term. And a massive publisher like the Times is more suited for that task than a sports gambling operator that lacks the same established reader and listener base.
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